EVERY time I post National-related things on my personal social media these days, I seem to send the hardcore Unionist accounts into a total frenzy.
It happened last week. I posted a pretty basic thread reflecting on my year in the editor’s chair here at The National, and discussing how hard our team works to publish a wide array of multimedia content. It really wasn’t controversial.
But, next thing I know, I’m bombarded with messages about what a disgrace to journalism I am, how Anglophobic our “rag/comic” is – some suggested my parents should disown me and I should be jailed for treason. Charming.
I’m used to getting hate sent my way. It obviously comes with the territory when you’re leading Scotland’s only pro-independence daily newspaper team. I knew what I was signing up for, and I honestly just brush it off.
What I find funny is how feral these staunch Union flag accounts on social media get when I say the least offensive things. “As stressful as working in news can be, I love my role,” were the words that sparked literally hundreds of furious replies.
When I pointed out that this reaction hardly reads as our harshest critics being unbothered by us, I only added more fuel to the fire. No no, we’re definitely not upset at all, they wrote – taking even more time out of their day to stress just how little they care …
Of course The National is a threat. We’re the only ones doing what we do. And we’re completely resolute in the face of the abusive messages that get sent our way on a daily basis. You can’t scare us out of putting the pro-independence, progressive perspective at the forefront of everything we do.
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Those who want to shut us down – who write to our bosses with nonsense claims we’ve all heard before, demanding we fold – are spending their time calling for that because we ARE a threat. We ARE visible. We have more digital subscribers than many long-established Scottish media brands, our social media posts are seen more than the other titles in our space, our videos engaging younger audiences.
So here’s the question: If The National isn’t a threat to the status-quo, why do you spend SO much of your time talking about us?
I’m so proud of our team, delivering brilliant agenda-setting exclusives, engaging multimedia content and smart social media posts. Our varied and diverse columnists offer a range of perspectives. I’ve loved my year as editor so far, but we’ve lots more coming in a major General Election year and we always want to improve. My inbox is always open to hear your views, whether they’re positive or negative. We have to keep evolving.
When you look around the Scottish media landscape, it’s clear that The National is offering something unique. If you value that, and want to support us as we grow and change – always with independence at the centre of everything we do – please consider supporting us. You have until Friday night to pick up a subscription for just £12 for an entire year of access to The National. We’d love you to join us.
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
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