A NEW speed camera is to come into force on a busy Scottish road after figures showed 47% of traffic was travelling above the speed limit.

Safety Cameras Scotland has issued a reminder that a camera will come into force on Stoneyholm Road in Kilbirnie in North Ayrshire.

It is hoped the new fixed camera should encourage motorists to lower their speeds in an effort to reduce road casualties.

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The location was highlighted as a result of eight collisions over a four-year period with surveys showing 47% of traffic was travelling above the 30mph speed limit.

Camera manager with West Safety Alan Bowater said: “Drivers should be reminded that wherever you see one of our camera it’s indicating that this area has a history of speed related collisions.

“People have been seriously injured or killed because of speeding. Driving can be unpredictable, but you can make a choice to reduce your speed and make the roads safer for everyone.

“The camera on Stoneyholm Road should influence drivers to make better decisions regarding their speed, for the safety of all road users.”

A spokesperson for North Ayrshire council added: “North Ayrshire Council support the installation of a fixed speed camera on Stoneyholm Road, Kilbirnie.

“The installation will play a key role in enhancing road safety, providing a safer environment to the benefit of the local community.”