CEREAL giant Kellogg’s is supporting a campaign to raise money for children affected by poverty in Scotland.

The fundraising event – part of the STV Children’s Appeal Big Scottish Breakfast – will take place between September 11 and 15.

Presenter Laura Boyd visited the Clackmannanshire Schools’ Support Service breakfast club in Tullibody to launch the partnership, marking the first time the firm has backed the appeal since it started in 2011.

Natalie Wright, head of STV Children’s Appeal, said that having Kellogg’s on board as the official partner for the Big Scottish Breakfast felt like a natural fit.

She said: “The work they do through their Breakfast Club Network has helped to alleviate school hunger for thousands of children and is very much aligned with our core mission to improve the lives of young people affected by poverty in Scotland.

“Getting a group of pals or family together to share breakfast and have a bit of a laugh may seem like a simple thing to do, but we’ve seen first-hand that it can have an enormous impact on the children who need the support the most.

Boyd said that she had one of her best breakfasts ever during the launch.

She added: “I had such a great time meeting the wonderful kids at the Clackmannanshire Schools’ Support Service and can’t wait to have another fun-filled Big Scottish Breakfast with my friends and family in September.”

Each year, the appeal provides awards to charities across all local authorities in Scotland, delivery  support to children and young people.

This year, it is calling on people across Scotland to host a fun-filled breakfast event on one of the days and donate what they can to help children and families that are struggling to get essential needs.

A recent survey by Spark Market research for Kellogg’s revealed that more than 60% of teachers interviewed said that the number of children in their classroom going hungry has increased since last year.

Heather Murphy, Kellogg’s community engagement manager, said that the company was excited to be a part of the event this year and to support the campaign to raise money for children affected by poverty.

She said: “Being hungry can impact children in many ways in the classroom, making them unable to concentrate.

“That’s why we support breakfast clubs so that children can enter the classroom in the morning without a rumbling tummy and ready to learn.”

Kellogg’s has supported breakfast clubs across UK for 25 years, providing cash grants and free food to more than 3000 clubs.

A fundraising pack can be downloaded at stvappeal.tv