NEW curbs on alcohol advertising are being considered by the Scottish Government to tackle misuse.

Public Health Minister Maree Todd said she found the current levels of promotion “deeply troubling” and wanted to reduce the attractiveness of alcohol.

Todd said a consultation on a number of proposals would take place in the autumn.

She added an uplift in the minimum unit price of alcohol was “attractive”, but “robust” data on how the policy had worked so far was needed to do this.

The minister spoke to MSPs at Holyrood’s health committee on Tuesday.

She said: “We know there is a direct link between exposure to alcohol marketing and children and young people drinking alcohol, and this can increase the likelihood that they will drink in ways that can be risky or harmful in later life.

“I personally find this deeply troubling and I’m determined to cut down on the volume of alcohol advertising and promotion that young people see.”

She added: “I also hope I can count on support from across Parliament to tackle the harmful impact of alcohol marketing when the consultation launches.”

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The minister noted alcohol-related deaths increased during the pandemic, but the average levels of alcohol people were drinking was reducing.

Those who drank heavily before the pandemic drank even more heavily after the onset of coronavirus, she said.

SNP MSP David Torrance asked about the Government’s plans for minimum unit pricing.

Todd said: “I do think it is attractive for us to consider some sort of automatic uplift.”

However, a direct link to inflation would not tackle the issue of affordability, she said.