OFGEM’s decision to lift the price cap on energy bills, which could cost 15 million UK households around £100 each, has been branded “insulting”.

The regulator said suppliers could pass on the cost of rising gas and electricity prices, and that customers wanting to save money “should shop around”.

Ofgem’s price cap for Britain’s 11 million households that are on their supplier’s default tariff could rise by £96 to £1138 from April 1.

A further four million households with pre-payment meters could see their bills jump by £87 to £1156.

“Energy bill increases are never welcome, especially as many households are struggling with the impact of the pandemic. We have carefully scrutinised these changes to ensure that customers only pay a fair price for their energy,” said Ofgem chief executive Jonathan Brearley.

He added: “The price cap offers a safety net against poor pricing practices, saving customers up to £100 a year, but if they want to avoid the increase in April they should shop around for a cheaper deal.”

READ MORE: Scots brace for sub-zero temperatures amid winter flood and snow warnings

The decision comes on top of an additional £23 rise that energy suppliers have been allowed to charge customers for bad debt.

During the crisis the companies have struggled to get some households to pay their bills, so Ofgem decided they needed to allow the suppliers to spread that cost across the country.

The latest announcement more than wipes out the gains that households made in October, when the price cap dropped by £84 to a record low since the policy was introduced in January 2019.

Ofgem reviews and changes the price cap once every six months.

Speaking to the BBC on Friday morning, Brearley argued that it would be better to make a change now when the country is heading into the summer, a time when energy usage is lower, than in October, ahead of winter.

However, Citizens Advice acting chief executive Alistair Cromwell called the increase “a heavy blow to a lot of households”, and said it would come as benefits are also slashed for many.

“For many people on Universal Credit it will come at the same time as the £20 a week increase to the benefit is set to end,” he said.

“With a tough jobs market and essential bills rising, now is not the time for the Government to cut this vital lifeline.”

Pascale Robinson, from campaign group We Own It, said “energy companies have been fleecing the public for decades, and this latest announcement will see them ripped off even more”.

He went on: “It's frankly insulting that at a time when millions of people are struggling to pay their bills, Ofgem has seen fit to raise the energy price cap by a staggering £96.

READ MORE: New discussion paper puts forward plans to address land ownership in Scotland

"It's clear that Ofgem - a toothless regulator - can't and won't stop private energy companies extracting as much money as possible out of people through their energy bills.

"The only way we will deliver a fair energy system is to kick out the private companies and the profiteers, and bring it into public ownership. It would save us billions, allow us to tackle fuel poverty and build an energy system ready and able to respond to the climate emergency."

Emma Pinchbeck, the chief executive of Energy UK, a trade body for energy suppliers, said that the price cap is set in a way that is meant to be fair for both customers and suppliers.

“Today’s rise reflects that the cost of buying energy – by far the biggest part of the bill – has risen significantly over the last few months. It also includes a greater allowance for debt given the difficulties many customers are facing in paying bills at present,” she said.

The £1138 annual cap is calculated based on the usage of an average household. Energy suppliers are required to price below that cap. Most set their prices a couple of pounds below the cap level.