CLIMATE change and sustainability will play a crucial role in the success of Scottish tourism, a new VisitScotland analysis predicts.
Eco-tourism is the focus of a new paper produced by the national tourism organisation and revealed at the Travalyst summit in Edinburgh.
Visitors, aware of the environmental cost to travel, now seek to immerse themselves in a destination whilst limiting their impact in what is being described as “transformational tourism”, the report states.
“The future of tourism is ensuring that visitors receive the transformation they seek while understanding the needs of locals and the environment,” reads Trends 2020: Travelling towards transformational tourism.
Eco-travel was identified by VisitScotland as one of six travel trends expected to impact the industry over the next 18 months.
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