THE Marketing Department (TMD) has launched a campaign to become the first net-zero creative agency in Scotland by the end of 2025.

The creative industry has just as much responsibility to help Scotland reach its net-zero target as other industries, according to the agency's boss.

Christopher Graham, chief executive officer, said: “My background is in the renewables sector, so I’ve been working in net zero since before anyone thought to call it that.

"We’re hoping that by being part of the solution, other people will take inspiration from that and start to explore how they can do their bit too.

“Since founding The Marketing Department, we’ve worked with various organisations who themselves are working to help Scotland achieve net zero by 2045.

"We’ve learned a lot from this, and with the climate crisis accelerating, it’s time for us to pull our weight and do our bit.”

The Glasgow-based agency is still calculating its own annual footprint but plans to cut carbon emissions and offset where net zero is not possible.

TMD started the move to net zero during COP26 in 2021 when the company designed a highly sustainable brand space for sponsor SSE.

James Anderson, creative director, said: “The plan to get to net zero isn’t set in stone — we’ve got a lot to learn and we’ll undoubtedly make changes along the way. The important thing is that the reduction of carbon emissions becomes core to all of our projects.

“And we’re committed to this — eventually we’ll be requiring all of our suppliers to working towards net zero. That’s everyone from courier companies to the events venues that we use.”