A NEW tourism campaign has been launched today that celebrates Aberdeenshire’s folklore, ballads, supernatural tales and crafts.
The Stories of Aberdeenshire project draws on the region’s rich cultural heritage and highlights how local language, story and song have shaped – and continue to shape – the north-east.
The VisitScotland marketing campaign aims to celebrate the abundance of cultural heritage that makes the region a must-visit.
The initiative will be delivered in partnership with the University of Aberdeen’s Elphinstone Institute and VisitScotland and funded by the North and South Aberdeenshire LEADER programme.
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New marketing assets, featuring the region’s rich Doric language and folklore, have been created to provide a helpful resource for further exploration of the area’s heritage and culture.
To bring the authentic stories of north-east lives and legends to life for both locals and visitors, a series of six short films, two e-books, and an interactive map, which includes audio recordings about folklore in the north-east, have been produced. Alongside this, a series of six promotional films has been created – which will be hosted on the University of Aberdeen’s YouTube channel.
Jo Robinson, VisitScotland regional director, said: “I am thrilled that we are able to tell the stories of Aberdeenshire’s amazing cultural heritage.
“This project shines a real spotlight on the people, customs, songs and ballads, folklore and traditional crafts born and developed in this region.”
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