INTEREST in Burns Night has soared over the last three years, according to analysis of global Google searches.

Research was carried out by data provider SEMrush ahead of the annual January 25 celebration of the Bard.

“How to celebrate Burns Night?” saw the biggest surge in inquiries, with a 158% increase between January 2016 and January 2019, whilst global searches for “Burns Night” have increased by 49%.

Olga Andrienko, head of global marketing at SEMrush says there’s growing global demand to understand the history behind Burns Day.

READ MORE: How Scotland's Burns Suppers became a global celebration

“Global searches for Burns Night have risen by nearly 50% over the past three years which shows people across the globe are becoming far more interested in this traditional celebration,” Andrienko said.

“As the rest of the world gears up to stand behind the Scots in celebration of their famous poet, it’s interesting to note the soaring number of searches for ‘how to celebrate Burns Night’, has almost tripled. The Big Burns Supper festival has the world looking to find ways of enjoying the celebration in true Scottish tradition.”