INTEREST in Burns Night has soared over the last three years, according to analysis of global Google searches.
Research was carried out by data provider SEMrush ahead of the annual January 25 celebration of the Bard.
“How to celebrate Burns Night?” saw the biggest surge in inquiries, with a 158% increase between January 2016 and January 2019, whilst global searches for “Burns Night” have increased by 49%.
Olga Andrienko, head of global marketing at SEMrush says there’s growing global demand to understand the history behind Burns Day.
READ MORE: How Scotland's Burns Suppers became a global celebration
“Global searches for Burns Night have risen by nearly 50% over the past three years which shows people across the globe are becoming far more interested in this traditional celebration,” Andrienko said.
“As the rest of the world gears up to stand behind the Scots in celebration of their famous poet, it’s interesting to note the soaring number of searches for ‘how to celebrate Burns Night’, has almost tripled. The Big Burns Supper festival has the world looking to find ways of enjoying the celebration in true Scottish tradition.”
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here