THE Royal Edinburgh Military Tattoo has announced a new six-figure sponsorship deal with Edinburgh Airport.
The investment will support this year’s “Kaleidoscope” show at Edinburgh Castle in August.
The new 12-month agreement has been forged to reflect the Tattoo’s global expansion ambition as it continues towards its goal of a one billion global audience by 2025 and Edinburgh Airport’s status as Scotland’s busiest airport, welcoming 12 million passengers to the capital each year. Last year the Tattoo announced its ambitions to develop its international influence by securing overseas tours in China, Australia and Canada by 2021 and doubling its turnover to £20m by 2025.
It is hoped that the deal will continue to help expand awareness and interest among international tourists.
Commenting on the partnership, David Allfrey, chief executive and Producer at The Royal Edinburgh Military Tattoo, said: “This supportive collaboration with Edinburgh Airport is a perfect fit for us, helping expose passengers from far and wide to the magic of the Tattoo thanks to the Airport’s leading global connections. Each year we welcome over 100,000 international guests to The Tattoo and we’re thrilled to be able to have such a prominent position from the moment they touch down in the city.”
Gordon Dewar, chief executive at Edinburgh Airport said he is “delighted to be partnering with such an iconic event”.
He added: “The Tattoo is one of Edinburgh and Scotland’s most recognisable global brands and as the place where Scotland meets the world, Edinburgh Airport is delighted to be partnering with such an iconic event.
“We both share an ambition to build connections between Edinburgh, Scotland and the rest of the world, and we’re excited to bring a taste of The Tattoo’s colour and culture to our passengers.”
A world showcase event set in the heart of Edinburgh; The Royal Edinburgh Military Tattoo has donated more than £11m to charity and Services and Arts organisations since 1950 through its Charitable Trust
Since 2016 it has committed to donating at least £1 every year going forward.
The Royal Edinburgh Military Tattoo first performed in 1950 and is 69 years old this year. The event has sold out for the past 20 consecutive years.
The Tattoo is performed to a live audience of 220,000 annually on the Esplanade of Edinburgh Castle with a further global TV audience of more than 100m.
Edinburgh Airport was the busiest airport in Scotland in 2018, handling more than 14.3m passengers in that year, an increase of 6.5% compared with 2017. It was also the sixth busiest airport in the UK by total passengers in 2018.
It is owned and operated by Global Infrastructure Partners, who are also the majority shareholder and lead the management of Gatwick Airport.
The airport has one runway and one passenger terminal, and employs about 2500 people.
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel