A SCOTTISH confectioner has launched its Iron Brew Pastilles in 60 Asda stores across the country.
Buchanan Confectionery’s Golden Casket range is expected to see its sweets with Asda’s Iron Brew flavour reach 173,000 sales in the first year.
Robert Murray, commercial manager at Golden Casket Group, said: “Following the success of the Iron Brew sweets, which are part of the Asda own label range, we’re excited to now launch the nation’s favourite flavour in pastille form in Asda.”
“As consumer trends highlight the desire for soft to eat confectionery, we hope the pastilles with their unique Iron Brew flavour will become a product well worth crossing the road for.”
Heather Turnbull, Asda’s regional buying manager for Scotland, said: “Golden Casket’s ranges are premium quality products which are popular with our customers so it’s great to be the first of the major retailers to offer the new Iron Brew Pastilles. Feedback from everyone who has tried them has been incredibly positive.”
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