AN Aberdeenshire business has established International Scottish Gin Day to promote gin distilled in Scotland to a global audience.
The Gin Cooperative hopes the move will raise the profile of Scottish gin and showcase Scotland as a destination.
The business, which only works with gin makers who distil their gin in Scotland, estimates an audience of over 100 million will be reached by the initiative.
Gin Cooperative founders, husband and wife Martin and Natalie Reid, have named Saturday August 3 2019 as the first International Scottish Gin Day.
The pair hope the day will provide an opportunity for Scottish gin makers, bars, restaurants, bottle shops and gin drinkers to discover, celebrate and promote Scottish gin.
The firm’s online directory features more than 190 Scottish gins with more being added every few weeks.
Natalie Reid said “With Scottish gins sweeping the board and picking up many awards in 2018 at some of the world’s most prestigious and respected spirits competitions, the reputation of Scottish gin as being amongst the best in the world has been firmly established. “With the second annual Scottish Gin Awards being held in just under two weeks, Scottish gin makers have a lot to look forward to as Scottish Gin continues to grow and be seen as a watchword for quality. Scottish Gin makers have a lot to be proud of and rightly so.”
Reid says that she and husband Martin established the cooperative as a business that works with gin makers based in Scotland to tell their story and the broader story of Scottish gin to the consumer.
The Gin Cooperative is home to the largest directory of gin made in Scotland and the world’s largest dedicated Scottish gin website.
Over 190 Scottish gins are individually profiled on the site, with more being added every few weeks.
“From day one, one of the objectives of the business was to establish a day that would provide the opportunity to showcase how fantastic Scottish gin really is to a global audience,” says Reid.
“We’re currently engaged with a variety of UK based and International stakeholders to ensure that International Scottish Gin Day 2019 has the right global reach.”
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